Key Insights:

1.  Revenue Growth:

• The current revenue is 3.51M, marking a 20.73% YoY growth compared to the previous year's 2.90M. This indicates strong business momentum.

2.  Profitability:

•  Profit stands at 1.31%, with a profit margin of 45.81K, showing efficient cost management.

3.  Sales by Quarter:

•  Sales are distributed fairly evenly, with Q2 leading at 1.04M, hinting at seasonal trends or successful campaigns in that quarter.

4. Sales by Category:

•  Bikes dominate at 2.91M, whereas other categories like clothing (0.03M) and accessories (0.00M) suggest potential underutilized opportunities for diversification

5. Sales by Country:

•  The United States contributes the most to revenue (2.39M), followed by Canada (0.66M) and France (0.14M), highlighting strong market presence in North America.

6.  Sales by Salesperson:

• Top performers include Tsvi Reiter (0.48M) and Michael Bly (0.42M), showing effective contribution to overall sales

Recommendations:

• While overall revenue and profit indicate a thriving business, categories like clothing and accessories, and regions beyond North America, could present expansion opportunities.

• Investing in sales strategies and campaigns in underperforming areas (e.g., Europe, Australia) could boost future growth.